Cat-chy ballads to lift awareness on feline plight over kitten season

RSPCA’s Stefania Kubowitz with ‘Penny’ making beautiful music together.

Story appeared in: Inner West Times | October 11th, 2017

SCRATCHING for attention and trying to cat-apult awareness over the sad plight of thousands of felines, RSPCA NSW has teamed up with a group of meow-icians to launch their first ever album and film clip – a hilarious take on power ballads and pop culture spoofs in an effort to better the lives of cats.
Over 35,000 cats and kittens end up in NSW shelters and pounds each year.
As kitten season kicks off this week and shelters, including the RSPCA at Yagoona, prepare to take in the thousands of undesexed cats' offspring, RSPCA NSW is launching the album of cat-chy ballads to give cats a voice around three pillars of responsible cat ownership - desexing, microchipping and protection.
Developed by Saatchi & Saatchi Australia with the help of scientific research into cat palettes, images and soundscapes to calm and improve their psychology, 'Cat-aoke Cat Ballads: Music to Improve the Life of Cats' is available from today for free on Soundcloud and through
RSPCA's Stefania Kubowicz said: "Busting with cat-titude, the original songs and film clip are from the perspective of cats who are frankly sick of being left out in the cold when it comes to responsible ownership."
Did you know:
• Three in four cats are categorised as homeless – in Australia this would be equivalent to 18 million homeless people;
• Identification rates are so low in cats, only 3 per cent end up making their way home – as opposed to around 50 per cent of dogs, signalling a value discrepancy between the two species; and
• A pair of male undesexed cats can lead to 20,000 offspring in just two years, many of which will end up in pounds and shelters.

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Publication: Inner West Times | Section: news | Author: Mark Kirkland | Story ID: 131874 | Viewcount: 10822